BigBerri

Manchester AI technology company. We build AI chatbots, voice agents, web & mobile apps for UK businesses.

AI Service

AI Integration

Add AI to your existing CRM, website, or business tools without rebuilding from scratch. RAG knowledge systems, API connections, AI search, and smart features — integrated where you need them.

What We Integrate

AI Capabilities for Every System

We add AI where it delivers the most value — without touching what already works.

AI Search & Discovery

Add semantic search, AI-powered filtering, and natural language queries to any website or application.

RAG Knowledge Systems

Connect AI to your documents, policies, and product data. Staff or customers get instant, accurate answers from your specific content.

CRM AI Features

Lead scoring, sentiment analysis, auto-summarisation of calls and emails, smart follow-up suggestions — layered onto your existing CRM.

AI Content Generation

Automatically generate product descriptions, email drafts, reports, and other content within your existing workflows.

Website AI Layer

Add AI chatbots, smart forms, personalisation, and AI-powered recommendations to your existing website without rebuilding it.

API & Webhook Connections

Connect OpenAI, Claude, and other AI services to your existing applications via REST APIs, GraphQL, or webhook triggers.

Our Process

Audit to Integration

01

System Audit

We review your existing systems, identify integration points, and define the AI capabilities that deliver most value.

02

Architecture Design

Design the integration architecture — API connections, data flows, RAG pipelines, and security model.

03

Build & Connect

Build the AI integration, test with your real data, and validate outputs against expected quality.

04

Deploy & Monitor

Deploy to production, monitor performance and accuracy, and iterate based on real-world usage.

FAQ

Frequently Asked Questions

Do we need to rebuild our existing systems?

No. That's the point of AI integration — we add AI capabilities to what you already have. Whether it's your website, CRM, ERP, or custom software, we connect AI via APIs, webhooks, and plugins without disrupting existing functionality.

What is RAG and do we need it?

Retrieval-Augmented Generation (RAG) connects an AI model to your specific business data — documents, FAQs, product catalogues, SOPs. Instead of generic AI responses, the system answers using your data. If you want AI that knows your business specifically, you need RAG.

Which AI models do you integrate with?

GPT-4 and GPT-4o (OpenAI), Claude (Anthropic), Gemini (Google), and open-source models via Ollama or Hugging Face for on-premise or data-sensitive use cases. We choose the right model for your requirements.

How secure is connecting AI to our business data?

We follow security best practices — API keys in environment variables, no training on your data by default, GDPR-compliant data handling, and optional on-premise deployment for sensitive industries. Your data stays yours.

What systems do you integrate with?

Salesforce, HubSpot, Zoho, Pipedrive, SAP, Microsoft Dynamics, Shopify, WooCommerce, WordPress, custom web apps, and any system with an API. If it has an API, we can integrate AI into it.

How long does AI integration take?

A simple AI feature addition (e.g. AI search on a website) takes 1–2 weeks. A full RAG knowledge system with CRM integration typically takes 3–6 weeks. Complex enterprise integrations may take longer.

Add AI Without Starting Over

Book a free discovery call — we'll review your existing systems and show you where AI can make the biggest impact.

Book a Free Discovery Call