Search Has Changed. Most Businesses Have Not Noticed Yet.
Every day, millions of people skip Google entirely and ask an AI instead.
"What is the best web development agency in Manchester?"
"Which AI chatbot companies are worth hiring in the UK?"
"Who builds AI voice agents for small businesses?"
These questions are being typed into ChatGPT, Perplexity, Google AI Overviews, and Claude — not into a traditional search bar. If your business is not appearing in those AI answers, you are invisible to a growing portion of your market.
That is what Generative Engine Optimisation (GEO) fixes.
What is GEO?
GEO is the practice of making your website optimised to be cited and recommended by AI tools — not just ranked in Google.
Traditional SEO targets Google's algorithm. GEO targets AI language models.
AI tools favour:
- •Clear, authoritative, well-structured content
- •Specific facts, statistics, and named entities
- •Content that directly answers questions
- •Proper technical structure that allows AI bots to crawl and understand your site
What GEO Involves
1. AI Bot Crawl Optimisation — Your robots.txt must allow AI crawlers (GPTBot, Claude-Web, PerplexityBot, Google-Extended). Many UK websites are accidentally blocking them.
2. Structured Data & Schema Markup — JSON-LD schema tells AI tools who you are, what you do, where you are. Without it, AI tools guess — often wrong.
3. Question-and-Answer Content — AI tools are trained to answer questions. Content structured as clear Q&A is significantly more likely to be cited.
4. Citation Building — Getting your business mentioned on high-authority sites that AI tools already trust.
5. LLM.txt Implementation — A new standard that helps AI tools understand your site's most important content.
Traditional SEO vs GEO
| Factor | Traditional SEO | GEO |
|---|---|---|
| Target | Google algorithm | AI language models |
| Goal | Rank in search results | Be cited in AI answers |
| Content style | Keyword-optimised | Question-answer, entity-focused |
| Measurement | Rankings, organic traffic | AI mention volume |
GEO does not replace traditional SEO — it adds the AI layer that most UK businesses are missing.
BigBerri's AI SEO & GEO Service
Our service covers: AI bot access audit, technical fixes, schema markup, content strategy, citation building, and monitoring. The goal: when someone asks ChatGPT about your service category, your business is in the answer.
Book a free GEO audit call to see where you currently stand.
Frequently Asked Questions
How is GEO different from traditional SEO?
Traditional SEO targets Google rankings. GEO optimises your site to be cited by AI tools like ChatGPT and Perplexity.
How long does GEO take to show results?
Technical fixes take effect within weeks. Content and citation building produces results over 2–4 months.
Can you guarantee my business appears in ChatGPT answers?
No one can guarantee specific AI citations. However, GEO best practices consistently improve citation frequency and we track measurable improvements.